Australian Community Media launches insurance brand

Australian Community Media , the largest publisher of regional news in Australia, has launched View Insurance, a new insurance brand that will offer car, home, pet, and business insurance.

View Insurance will feature a broker model, powered by insurance agency Carollo Horton & Associates , and it will launch across ACM’s 14 publications from today.

Aside from helping keep local journalism strong, View Insurance will also donate a percentage of the premium amount to charity.

“Everyone needs to insure the things they love but we wanted to do things a bit differently. View Insurance and its direct association with ACM’s network of 142 mastheads will not only help to keep quality local journalism strong but we are committing an amount equal to 2% of each individual policy (calculated on the base premium amount) to the Kindness Factory to help them bring their Kind Schools Network to schools across the ACM network. We call it Policies with heart. View Insurance is a natural extension of the View brand as we look to further build the penetration into the ACM markets and beyond.” – ACM executive chairman Antony Catalano.

“[We are] excited to be working with ACM in launching the View Insurance brand. The regions are growing quicker than ever before and through our partnership with ACM we can reach an audience of 6.4 million each month. We plan to help as many of them as we can with market-leading insurance products and help them protect the things they love. We’re hoping to change their view on insurance.” – Michael Carollo, View Insurance.

Bottom Line: If you’re a Coverager Research member, the combo of Media + Insurance isn’t surprising.