LifeSecure enters life insurance market

LifeSecure announced its partnership with iptiQ by Swiss Re to simplify the life insurance buying experience by launching simplified issue final expense and term life insurance products.

The two products mark LifeSecure’s first expansion into the life insurance market .

“Helping people plan for life’s unexpected events is at the heart of our mission, and we’re excited to extend that commitment to life insurance. The past year and a half has shown us all the importance of financial protection and preparing for the unexpected. Our partnership with iptiQ will help us and our distribution partners connect more families with straightforward, affordable coverage to protect what matters most.” – Patrick J. Prichard, President and CEO of LifeSecure.

“LifeSecure and iptiQ share several company values, like using innovative solutions and technology to simplify the process of buying life insurance – and creating a better future for our policyholders and their beneficiaries. We’re excited to partner with LifeSecure in providing affordable insurance coverage and a streamlined digital journey to agents and customers.” – Niels Keuker, Chief Marketing and Sales Officer of iptiQ Americas.

The final expense and term life insurance products are both underwritten by iptiQ’s insurance carrier, Lumico Life Insurance . Both products will be available in Washington D.C. and in all states except New York. The final expense insurance product will not be available in Montana. Certain benefit riders will not be available in California.