Budweiser to offer BBQ Insurance

Budweiser has announced that it will be offering barbecue insurance to help protect Canadians grilling get-togethers all summer long.

https://www.youtube.com/watch?v=TgRZycFHVwc

“Barbeque season is here and Budweiser knows how much Canadians have been looking forward to firing up their grills. There’s been a lot of unpredictability this year and we wanted to protect Canadians love of grilling. Budweiser BBQ Insurance is an exciting venture for the brand and while we may have left some of the details out originally, we hope the added buzz will help Canadians know Bud has their back. Our consumers love to barbeque and because of that, it is a platform that we have always activated around. We wanted to take our dedication to barbeque season one step further this year by creating something totally ownable for Budweiser and the out-of-the-box nature of BBQ Insurance does just that.” – Mike D’Agostini, Senior Marketing Director, Budweiser Canada.

Here’s how it works: If anything happens at your barbecue – from getting rained out to running out of propane – you can complete a claim submission at BBQInsurance.com and you’ll automatically qualify for a chance to get a Budweiser BBQ Insurance package, valued up to $2,500. There will be a weekly draw for secondary claim packages and three separate draws for the top claim package throughout the summer. Canadians can start making their claims now, in advance of the first top claim package and secondary claim package draws taking place on June 30.