MassMutual acquires Blueprint Income

Last month MassMutual announced the acquisition of Blueprint Income , an online annuity marketplace, from Stone Ridge Holdings Group.

Blueprint Income offers an online marketplace where users can purchase simple annuities, offered directly to consumers and through affinity partners. Over 1.5 million users in 2020 visited Blueprint Income for education content, quote information, and purchase fulfillment. MassMutual plans to support Blueprint Income’s recent strong growth by investing in the platform and expanding the Blueprint Income team.

“MassMutual is focused on providing a simplified, digital, customer-centric user experience, and Blueprint Income will help accelerate that strategy, ultimately allowing us to reach more people in new ways. We are excited to support Blueprint Income’s growth and strong position in the market moving forward as it continues to offer innovative retirement income solutions to consumers.” – Gareth Ross, MassMutual Head of Enterprise Technology and Experience.

Blueprint Income will continue to offer annuity products from multiple insurers through its digital platform. Additionally, Blueprint Income will maintain its brand, operating independently from MassMutual.