Rollick raises $8.5 million

Texas-based online marketplace for companies selling RVs, boats and powersports vehicles Rollick has raised $8.5 million in a round that included Sandbox Insurtech Ventures, TechNexus Venture Collaborative, Dallas Venture Capital, Congress Avenue Ventures, and London Technology Club, LiveOak Venture Partners, Silverton Partners, Autotech Ventures, ManchesterStory, Anthem Venture Partners, and Capital Factory. Since its inception in 2017, the company has raised $22 million.

Rollick (a team of ~94) connects manufacturers, dealers, and finance and insurance providers with in-market consumers in the Powersports, RV, and Marine industries. Its platform also provides tools for new customer acquisition, enterprise lead management and marketing automation, allowing retailers to sell their products more effectively.

“Rollick is truly unique in the way it has established a platform with both high-quality buyers from its affinity partners, and how it’s positioned itself within the purchase process of powersport, RV and boat products. New and innovative ways to market and originate insurance policies is an important focus for both our fund and insurance company partners.” – Christopher Zock, Sandbox Insurtech Ventures Managing Director.

“The recreation category has seen unprecedented growth in the second half of 2020 as people look for ways to get outdoors, have fun, and stay safe during the pandemic. We set out three and half years ago to help recreation dealers and manufacturers provide a deeper digital engagement with consumers, creating a higher quality transaction and increasing customer satisfaction.” – Bernie Brenner, Rollick Founder and CEO.

In 2020, Rollick launched the “Buy From Home” program across its national dealer network. This program is available to members of Rollick’s private-labeled vehicle buying programs including Sam’s Club, AAA, Progressive Insurance, as well as active military, veterans and first responders.