In insurance, zero is a beautiful number

“We’re going to go from asking hundreds of questions on insurance to asking none – zero. We’re piloting it now. We’re going to roll it out” – Aviva CEO Mark Wilson says shoppers will soon be able to buy (home insurance) policies without filling out endless forms. Speaking of zero…. “We have a business owners policy product and there are no underwriting questions. Zero” – Melissa Hill, senior vice president, chief resolution officer at Hamilton Insurance Group. The Gist: Melissa describes a workflow where an agent submits a name and an address and the Hamilton system (possibly Attune) conducts various data calls – such as credit information and location details – to later (seven minutes later, to be exact) supply the agent with a quote proposal. Big beautiful zero.