DealerPolicy now offers car buyers auto insurance within digital retailing

Auto insurance marketplace for auto dealers Polly , has teamed up with FRIKINtech , the auto retail desking and CRM tool provider, to provide online car shoppers with a better experience.

FRIKINtech has integrated with DealerPolicy’s FastPass API allowing them to offer customers access to DealerPolicy Insurance while they shop for a car. Leveraging the technology of DealerPolicy’s FastPass mobile solution, the integration allows customers to compare insurance rates for the car of their interest and buy insurance during the car-buying process.

“For car buyers, this new solution lends a more holistic picture of the overall monthly vehicle cost representing the two largest expenses side by side – auto insurance and the vehicle payment. When customers save money on auto insurance, they often realize that also increases their spending power as a result. Those extra dollars can be reinvested back into other value-add F&I products or services offered by the dealer.” – DealerPolicy CEO Travis Fitzgerald. 

The API FRIKINtech is accessing was developed off DealerPolicy’s proprietary customer experience, FastPass. Its proprietary one-touch questionnaire and aggregate of prefill solutions from leading data providers produces multiple insurance quotes to present to customers and connects them to a licensed insurance agent instantly.