ICICI Prudential Life launches AI-powered voice chatbot on Google Assistant

ICICI Prudential Life Insurance has introduced its customer service chatbot ‘LiGo’ on Google Assistant. The service allows policyholders to have their queries addressed by simple voice commands such as “Ok Google, I want to speak to ICICI Prudential Life LiGo” or “May I talk to ICICI Prudential Life LiGo”.

Customers can access information on their policies by activating ‘Google Assistant’ on their Android smartphones and speaking out their policy number or registered phone number.

“At ICICI Prudential Life, all our innovations hinge around customer-centricity. Sometime back we embarked on our hyper-personalization journey built on the pillars of 3 Vs – Video, Voice and Vernacular. Catering to the evolving needs of our customers, we have enabled our customer service voice bot LiGo on ‘Google Assistant’, making it accessible on all platforms and devices it is available on. Accessing policy information based on voice commands provides unmatched convenience and instant gratification. With the addition of this digital enabler, there will be a transformation in the way customers interact with the Company. We will continue to innovate to further empower our customers.” – N S Kannan, Managing Director & CEO, ICICI Prudential Life Insurance.

According to the company, Chatbot LiGo is used to conduct 3.5 lakh voice chats per month.