La Parisienne Assurances becomes Wakam

Paris-based insurer La Parisienne Assurances announced its rebrand to Wakam, “an INsurer that offers 100% digital, white-label insurance solutions to e-retailer, broker or insurtech partners .”

Founded in 1829, the company operates in 13 countries and has enjoyed an average annual growth rate of 37.2% over the last five years and a turnover of €382 million in 2019. Wakam provides its B2B clients with white-label, embedded insurance solutions within their products or services. Access is done via APIs consumed more than two million times per week. Also, the insurer now hosts more than 300,000 contracts in its private blockchain connected to a public protocol to timestamp and automate the management of policies and claims.

According to our database, Wakam has partnerships in place with INSHUR, By Miles, and Luko.

Bottom Line: Emerging from the nearly 200-year legacy of La Parisienne Assurances, Wakam symbolizes a significant new chapter in the industry, according to the insurer.