1,350 digital agency storefronts launched

West Bend-WI-based P&C insurer West Bend Mutual Insurance has helped launch 1,350 digital agency storefronts in 90 days and in partnership with Chicago-based technology provider DAIS Technology .

Digital storefronts are digital portals for agencies to connect with prospective policyholders. The technology allows them to obtain quotes for them in an efficient manner with their carriers by using one streamlined workflow. The storefronts allow agencies to connect with affiliate marketing partners, e-commerce sites and most importantly with their local communities. Individual producers or unique program managers can all create their own custom branded digital storefronts with this platform.


“West Bend’s investment makes it possible for every one of our members to digitally connect to their carriers. The Internet of Insurance creates a universal remote where our member agencies have a modern technology platform and can finally take full advantage of carrier technology investments that save time in quoting. We look forward to bringing these capabilities to the rest of the states across the country with many of our state Big I partners.” – Matt Banaszynski, CEO of the Independent Insurance Agents of Wisconsin.

“This is a time when we all have to come together to help the industry adapt to a digital reality. We are also in the process of connecting our APIs to the Internet of Insurance to further help agencies.” – Kevin Steiner, President and CEO of West Bend.

Bottom Line: a storefront is only good if it can attract traffic (online or offline). Insurers like Hanover, AF Group and CNA have taken on similar initiatives.