🎦 Admiral launches road safety campaign in UK cinemas

Admiral Group has unveiled its road safety campaign video, Words To Live By, in 150 cinemas across the UK. The campaign highlights the devastating impact of reckless driving, aiming to reach a wider audience by featuring the video as advertisements before popular films like Kraven the Hunter and Wicked.

With a focus on creating safer roads, Admiral is addressing alarming statistics, such as a fatal or serious injury occurring every 16 minutes on UK roads, often involving young male drivers. The campaign encourages drivers to reconsider the importance of “drive safely” as more than a routine phrase, promoting safer habits to save lives.