Marsh Launches Bluestream Digital Broker Platform
Marsh has announced the launch of Bluestream, a cloud-based digital broker platform for the affinity market. Bluestream will provide Marsh’s affinity clients a new, streamlined way to offer insurance products and services to their customers, contractors, and employees. Bluestream seamlessly integrates with clients’ existing digital channels and user experience, and it will be open to and connect with the global insurance marketplace through APIs.
Aspects of Bluestream include:
- Embeddable user interface (UI) and APIs that allow Bluestream to seamlessly blend into a client’s user experience and extend their brand.
- A configurable and secure platform where clients can easily choose a single insurance provider or multiple insurance providers to quote, bind, and issue policies.
- Self-service analytics dashboard to measure, benchmark, and analyze their insurance program’s performance and make informed decisions on how to grow and develop the program.
- Access to a flexible payments engine and customer service capabilities with the ability to integrate a growing set of emerging technology services such as certificates of insurance on the blockchain and chatbot assistants using artificial intelligence.
“Bluestream is an innovative, scalable platform that can provide our affinity clients with new insurance solutions. While the platform can serve our clients in all industries, it’s particularly relevant for global clients in digitally advanced sectors as well as digital native organizations like sharing economy companies.” – President Global Risk & Digital, Marsh, John Drzik.
“The new economy is forcing organizations to rethink how they interact with customers who more than ever expect on-demand, individualized, and intuitive digital experiences. With Bluestream, we are using cutting-edge technology and advanced analytics to help our clients enrich their customer relationships and grow their business by delivering insurance in a whole new way.” – Chief Digital Officer and Chief Data & Analytics Officer, Marsh, Sastry Durvasula.
