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The General

Car insurance provider.

Comparison tool

Overview
Tech
Partners
News

Headquarters

Nashville, Tennessee, United States

Founded

1963

Industry

Insurance

Type

MGA

Business Model

B2C , D2C

Primary LOB

Personal Auto , Property & Casualty

Parent Company

Sentry Insurance

Links

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Business

Sentry Insurance to acquire The General

By Avi Ben-Hutta · Sep 12, 2024

American Family acquired The General in 2012 for $239 million.

Strategy

Lori device protection added to The General Insurance offering

By Gabriella Ben-Hutta · Sep 08, 2020

Lori uses HYLA’s patented Advanced Diagnostics leveraging artificial intelligence technology to determine the condition of a device and whether it functions as expected. The AI technology is also able to determine whether the screen of a smartphone is damaged and thus eradicate fraudulent claims.

Marketing

The General teams up with Snoop Dogg

By Coverager · Jan 29, 2020

The new campaign, which includes television, digital and social media promotion, features Snoop driving a low rider sedan (hydraulics and all), a playful analogy to the auto insurer’s low rates.