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The General

Car insurance provider.

Comparison tool

Overview
Tech
Partners
News

Headquarters

Nashville, Tennessee, United States

Founded

1963

Operating Status

Acquired

Ownership Type

Private

Industry

Insurance

Type

MGA

Business Model

B2C , D2C

Primary LOB

Personal Auto , Property & Casualty

Parent Company

Sentry Insurance

Links

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Business

Sentry Insurance to acquire The General

By Avi Ben-Hutta · Sep 12, 2024

American Family acquired The General in 2012 for $239 million.

Strategy

Lori device protection added to The General Insurance offering

By Gabriella Ben-Hutta · Sep 08, 2020

Lori uses HYLA’s patented Advanced Diagnostics leveraging artificial intelligence technology to determine the condition of a device and whether it functions as expected. The AI technology is also able to determine whether the screen of a smartphone is damaged and thus eradicate fraudulent claims.

Marketing

The General teams up with Snoop Dogg

By Coverager · Jan 29, 2020

The new campaign, which includes television, digital and social media promotion, features Snoop driving a low rider sedan (hydraulics and all), a playful analogy to the auto insurer’s low rates.