UK general insurer with 5.5 million policyholders.
The retailer partnered with three insurers when the new venture was launched.
Insurance is administered by Wrisk.
Wrisk offers an embedded white-labeled insurance platform to enterprise customers for pricing, distributing, and managing insurance products.
ElectriX offers a wide range of cars to lease with immediate availability, as well as home charging and bespoke electric car insurance.
Ageas, Co-op, and LV= are the first insurers to join the platform.