Discover a new distribution concept with us
In July, we presented a new insurance distribution concept that offers a twist on content marketing. Instead of going the traditional route, we proposed that insurance companies hire talented content creators, turn them into licensed agents or ambassadors, and set them free to do what they do best - create content. And since insurance is tied to content creators on a deeper level - through their personal lives and social profiles - the clear interest of insurance companies is to see them create engaging content and grow their follower base.
After conversations with industry professionals and content creators, we decided to put the concept to the test. We are launching a pilot program where we will enable content creators such as Instagram influencers, bloggers and comedians to introduce insurance products to their close network and follower base.
And this is where you come in.
We’re looking for partners who are interested in exploring new distribution channels for their insurance products. In addition to including their products in the pilot offering, partners will also receive a report describing the pilot process and providing key insights about content creators and their conversation rates.
Meet our co-pilots
Brian and Dayna Lee are Tony Award winning Broadway producers and the founders of AF Creative Media, a media company that develops work for digital, theatrical and new media. Broadway: Moulin Rouge, Angels in America (Tony Award for Best Revival of a Play). Off-Broadway: People, Places and Things at St. Ann’s Warehouse. They are currently developing a new musical about John Lennon’s early life based on the 2009 film, Nowhere Boy. They have also partnered with the Mandela family to develop a new musical about his life and legacy. On the digital side, Brian and Dayna specialize in working with influencers, branding and social media. They are the creators of a popular Instagram blog with over 63K followers chronicling their experience as millennial producers and foodies in NYC: @artsandfood_nyc
Patrick West is on a mission to create 10,000 new insurance jobs. Pat is the founder of HedgeQuote.com where he focuses on finding the best places to buy insurance in the United States. Leveraging 16 years of insurance industry experience, Pat is obsessed with the distribution challenges facing consumers and insurance professionals. Pat has operated as a captive life insurance agent, a captive p&c agent, consulted and participated in the launch of 5 independent insurance agencies and is currently engaged in a research project called The United States of Insurance which aims to dispel common myths about the industry, while identifying action based steps that engage insurance professionals with their target audience.
Interested? Reach out for pilot details and pricing.