NormanMax acquires FloodFlash

NormanMax Insurance Solutions , the parametric-focused insurer and operator of Lloyd’s first parametric syndicate, is acquiring UK-based insurtech FloodFlash , known for its sensor-triggered flood insurance. The deal expands NormanMax’s tech stack, adding real-time flood depth sensors to its existing network of wind-speed anemometers used in U.S. parametric hurricane and wind coverage.

FloodFlash will continue operating as an MGA and Lloyd’s coverholder, with its product available in the U.S., UK, and additional markets. The acquisition is subject to FCA approval.

The move positions NormanMax to offer multi-peril parametric coverage by combining flood and wind sensor data, with an eye toward streamlining payouts and scaling distribution through brokers and new markets.