How a Greenfield Strategy Can Accelerate Insurers’ Shift to Growth and Innovation


Incumbent insurers have a unique opportunity to capture first-mover benefits as the industry shifts to Digital Insurance 2.0


Morristown, NJ – July 5, 2018: Majesco (NYSE AMERICAN: MJCO), a global provider of core insurance platform software and consulting services for insurance business transformation, today announced the release of a new thought leadership report, Greenfields and Start-ups:  Accelerating and Paving the Path to Digital Insurance 2.0, which details the opportunity for incumbent insurers to take advantage of, and to shape, the shift to Digital Insurance 2.0 started by InsurTech startups, and lays out a path to do so through a platform-powered Greenfield strategy.


Today’s customers want an experience.  They want simplicity, visibility, flexibility and a unique journey that is personalized for them.  Meeting and exceeding these rising needs and expectations requires a shift from Insurance 1.0 to Digital Insurance 2.0 in terms of new products, processes, and business models in an era of growth and innovation.


“InsurTech startups, insurers or MGAs, focused on the external market and customers are the first movers who are shaking up the industry. They are focused on gaining a competitive advantage by being first to market, enabling them to establish brand recognition, customer excitement and loyalty, while also giving them the advantage to ‘test and learn’ the new model, products or services,” commented Denise Garth, SVP Strategic Marketing, Industry Relations and Innovation for Majesco. “While InsurTech startups have an early advantage, incumbent insurers are increasingly joining the game by establishing new Greenfield operations to innovate, test and learn and capture the opportunities, leveraging innovative platform solutions.  We should look at this unprecedented level of activity and investment as a large-scale test-and-learn period that will lead to a set of new market leaders and winning formulas that work best for the customer, the market and the company.“


While InsurTech startups have an early advantage, incumbent insurers are increasingly joining the game by establishing new Greenfield operations, whether it is a new brand, or a new portfolio of products and services. Some are from well-established market leaders, and others are from smaller mid-market insurers seeking new growth opportunities. These companies are investing capital in their future just like a venture capital firm would invest in startups.


While the disruption is in the early stages and has only begun to scratch the surface of opportunities, the time to participate is now, before the advantages of first-mover status disappear.  In this age of rapid change, companies need to be leaders, rather than fast followers or laggards to succeed, let alone survive.


The thought leadership report is available to download on the Majesco website, or you can request a copy by emailing


About Majesco

Insurance business transformation is a journey of change and revitalization, a renaissance of Insurance.  Approximately 160 insurance companies worldwide in P&C, L&A and Group / Employee Benefits are transforming their businesses with Majesco’s solutions.  Our market leading software, consulting and services uniquely underpin the entire insurance value chain and are designed to empower insurers with the agility, innovation and speed needed to meet their transformation opportunities.  Majesco’s solutions include policy management, new business / underwriting, rating, billing, claims management, distribution management, BI / analytics, predictive modeling, digital platform with mobile and portal, testing services, cloud services, bureau and content services, transformation services, consulting services and more.  For more details on Majesco, please visit

Cautionary Language Concerning Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act. These forward-looking statements are made on the basis of the current beliefs, expectations and assumptions of management, are not guarantees of performance and are subject to significant risks and uncertainty. These forward-looking statements should, therefore, be considered in light of various important factors, including those set forth in Majesco’s reports that it files from time to time with the Securities and Exchange Commission and which you should review, including those statements under “Item 1A – Risk Factors” in Majesco’s Annual Report on Form 10-K.

Important factors that could cause actual results to differ materially from those described in forward-looking statements contained in this press release include, but are not limited to:  integration risks;  changes in economic conditions, political conditions, trade protection measures, licensing requirements and tax matters; technology development risks; intellectual property rights risks; competition risks; additional scrutiny and increased expenses as a result of being a public company; the financial condition, financing requirements, prospects and cash flow of Majesco; loss of strategic relationships; changes in laws or regulations affecting the insurance industry in particular; restrictions on immigration; the ability and cost of retaining and recruiting key personnel; the ability to attract new clients and retain them and the risk of loss of large customers; continued compliance with evolving laws; customer data and cybersecurity risk; and Majesco’s ability to raise capital to fund future growth.

These forward-looking statements should not be relied upon as predictions of future events and Majesco cannot assure you that the events or circumstances discussed or reflected in these statements will be achieved or will occur. If such forward-looking statements prove to be inaccurate, the inaccuracy may be material. You should not regard these statements as a representation or warranty by Majesco or any other person that we will achieve our objectives and plans in any specified timeframe, or at all. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this presentation. Majesco disclaims any obligation to publicly update or release any revisions to these forward-looking statements, whether as a result of new information, future events or otherwise, after the date of this press release or to reflect the occurrence of unanticipated events, except as required by law.