NYC Meetup: April 2019

Thursday, April 18, 2019
6:00 PM to 8:00 PM
KiwiTech
505 5th Ave 15th floor New York, NY 10017

Are you going?

Are you a Coverager Community member? If you are, to RSVP, or join the Community here (meetups are exclusive to members).

Disruption is adoption. And with the adoption of streaming services such as Netflix and Amazon Prime Video, traditional TV has been disrupted. Nearly half of millennials and Gen Xers are not consuming content on traditional TV platforms, and estimates show an increase in the number of cord-cutters.

 

Photo by Ajeet Mestry on Unsplash

 

Since insurance brands are some of the biggest TV advertisers, the state of TV is a topic with significant implications for the industry. In 2018…

  • GEICO became the top advertiser on YouTube, as it struggles to reach young consumers on the big screen
  • GEICO’s policy sales were down ~57% compared to 2017 – the biggest drop since it began selling insurance online

 

Advertising works very much like real estate – high demand = high pricing. And since there’s little chance newspapers will make a comeback, it’s safe to say top insurance brands will allocate more of their resources to online initiatives. So, if you’re a D2C brand, you don’t want to miss our next meetup… because John Kaminski, Senior Director of Enterprise Sales at iSpot.tv, the leader in real-time TV ad data and analytics, will be joining us.

With particular focus on the financial services industry where he leads many of the company’s relationships with the country’s largest television advertisers, John’s background in market research, customer segmentation, and media measurement spans 20+ years across nearly all forms of media at companies like Claritas, Media Metrix, comScore, Nielsen, and iSpot. At the meetup, John will discuss the state of TV and what brands are doing to become more effective, with a specific focus on insurance.

If you’re a community member, access to this meetup is free. Otherwise, a limited number of tickets are available for purchase here.