Even Financial raises $25 million

Even Financial, “the leading API for financial services search, acquisition, and monetization,” has raised $25 million in a round co-led by Citi Ventures and MassMutual Ventures, with participation from LendingClub and existing investors that include American Express Ventures, Canaan Partners, F-Prime Capital, GreatPoint Ventures, and Goldman Sachs.

Founded in 2015, Even Financial is a B2B2C fintech company that can turn “any consumer touchpoint into an ROI-driven, programmatic acquisition source with full compliance and security.” The company acts as a bridge that connects financial institutions and channel partners for the benefit of consumers. Since its launch, Even has experienced adoption from financial services companies including American Express, Goldman Sachs, and SoFi, along with channel partners such as TransUnion, The Penny Hoarder, Credit Sesame, Money Under 30, and Empower.

This latest round will enable Even to continue to scale its platform and add solutions for mortgage, insurance, and student loan marketplaces to its platform.

“At Even, we believe the future of financial services acquisition is native, programmatic, and highly personalized. This strategic funding will allow us to execute our vision more rapidly as we grow our network of partners, bolster our product offering, and scale our operations to continue to build the definitive search, comparison, and recommendation engine for financial services.” – Even’s founder and CEO Phill Rosen.

“Just as ITA’s software transformed how consumers find and book travel and DoubleClick’s exchange changed the way publishers and brands buy and sell ads, Even’s platform is revolutionizing how financial institutions find and connect with consumers. We’re thrilled to partner with Phill and the Even team to support their next phase of growth.” – Luis Valdich, Managing Director of Venture Investing at Citi Ventures.

“We’re excited to help Even accelerate its growth into insurance, through personalized product recommendations. The investment syndicate represents marquee brands in the financial services industry, which speaks to both Even’s trajectory as a company and its recognition as the leader in API based distribution of financial products.” – Charles Svirk, MassMutual Ventures.

“We appreciate the opportunity to participate in this financing round as we deepen our partnership with this innovative fintech provider. Even’s industry-leading API enables us to leverage our scale as America’s largest provider of personal loans and connect with multiple partners as we strive to improve the financial health of more borrowers.” – Tom Casey, Chief Financial Officer of LendingClub.