Married to Engagement? Get a Divorce

What’s the hottest term these days in insurance? Come on, you know this… no no, not disruption… that’s a thing of the past. We’re now collaborating. Last chance – starts…

“We’re Sinking”

Quoting one of several recent EverQuote reviews on Glassdoor. Look.   Recall: EverQuote is a Cambridge-based “internet marketing firm focused on applying sophisticated mathematics and enterprise class technology to their…

Cheap, Powerful, So-called Insurance Brands

You’ll soon see that a certain someone said that the insurance industry is where the travel industry was 10 years ago. While I don’t remember what the travel industry looked…

The Ugly Duckling

In an interview for SearchCIO, SVP and CIO at Aflac, Julia Davis, said their customers want to work with them the way they work with Amazon. Quoting…“And this insurance company that’s…

A (Worthy) Opponent Called Customer

Personal notes following three f2f meetings with insurers, two success stories, and one bundle strategy * I recently learned that the industry looks favorably upon Insurent and Trupanion, primarily because…

The Other Side of Quality Leads

I’m a fan of big titles. However, one of the many complaints about EverQuote is that it sells customers’ data to third parties that are not insurance-related. Personally, I found…

Too Big To Fail Fast

I was a Gerber baby!   Nothing spells heritage more than “Just like my mom used to do.” Marketers leverage heritage to create nostalgia, validate a price premium, and form an…

Insurtech is Not Well

Personal notes following a week that saw Knip branding, Lemonade Facebook Reviews and Guild go down.   Chicken soup for the savior My thoughts on the implications of the Knip-Komparu…