The Other Side of Quality Leads

I’m a fan of big titles. However, one of the many complaints about EverQuote is that it sells customers’ data to third parties that are not insurance-related. Personally, I found…

Too Big To Fail Fast

I was a Gerber baby!   Nothing spells heritage more than “Just like my mom used to do.” Marketers leverage heritage to create nostalgia, validate a price premium, and form an…

Insurtech is Not Well

Personal notes following a week that saw Knip branding, Lemonade Facebook Reviews and Guild go down.   Chicken soup for the savior My thoughts on the implications of the Knip-Komparu…