Denise Garth

SVP – Strategic Marketing, Industry Relations & Innovation at Majesco

Greenfields Create A New Route to Engage and Capture Customers by Breaking Down Barriers

  One of the most famous movie scenes in Hollywood history involves a trash compactor. In Star Wars: A New Hope, Luke Skywalker, Princess Leia and Han Solo find that their only…

How a Greenfield Strategy Can Accelerate Insurers’ Shift to Growth and Innovation

  Incumbent insurers have a unique opportunity to capture first-mover benefits as the industry shifts to Digital Insurance 2.0   Morristown, NJ – July 5, 2018: Majesco (NYSE AMERICAN: MJCO),…

Insurance Start-up and Greenfield: Gaining First Mover Advantages in a Market Shift

  Sometimes a big market shift isn’t easy to spot and often it’s too late once it is noticed. We have seen the results of this phenomenon in many industries…

American Capital Assurance Corporation Live in 8 Months on Majesco P&C Suite

  Majesco platform will support their growth and innovation strategies   Morristown, NJ –June 26, 2018 – Majesco (NYSE American: MJCO), a global provider of core insurance software and consulting services…

Majesco Blog: Capture the Growth Opportunities in Group and Voluntary Benefits with Digital Playbooks

What a contrast in the L&A market! At the same time that individual life insurance sales and annuity sales are struggling, group and voluntary benefits are growing in popularity as…

NTUC Income Selects Majesco Distribution Management and Majesco Digital Solutions to Advance its Distribution Management Operation

  Implementation aimed at accelerating growth strategies, speed to market and enhancing agent services across life, health and general insurance Morristown, NJ – June 20, 2018 – Majesco (NYSE American: MJCO),…

Blog: DIY Digital Playbooks for Life & Annuities

Technology and marketing are strange, but effective partners. Technology seeks to be solution-based. “What business need can we meet with technology?” Marketing is financially and creatively-based. “How can we attract…

PRESS RELEASE: Rajesh Hukku Appointed to Board of Directors

  Hukku brings extensive software experience in financial services Morristown, NJ – June 12, 2018 – Majesco (NYSE American: MJCO), a global provider of core insurance platform software and consulting services…

L&A and Group Digital Playbooks Help Products Hit the Bullseye for Target Markets

If you’ve ever played darts, you know how tough it can be to hit the bullseye. But imagine playing darts blindfolded. Most people would consider that foolhardy, and maybe a…

Majesco Press Release – A New Start-up Selects Majesco Core Suite for P&C and Majesco Enterprise Data Model on Majesco CloudInsurer Platform

  Majesco platforms will support the insurance startup market launch and growth strategies via a SaaS model   Morristown, NJ – June 6, 2018 – Majesco (NYSE American: MJCO), a global…

L&A and Group Growth and Engagement Strategies Benefit from Digital Playbooks

Selling an idea has never been easy, but in our current “low-risk” cultural climate, selling the idea of life coverage and annuities is more difficult than ever. While most consumers…

Majesco Research Offers Insights for L&A and Group Insurers to Build Unique Playbooks to Transform to Digital Insurance 2.0

Insurers must create a new playbook for a new digital age focused on growth and innovation   Morristown, NJ – May 31, 2018: Majesco (NYSE AMERICAN: MJCO), a global provider of…

New Blog: DIY Digital Playbooks for P&C

  A playbook is a bridge of understanding. It links carrier “self-knowledge” about focus and capabilities with external realities of target markets, customer motivators and purchase triggers. It is the…

Gibraltar BSN Life Berhad Selects Majesco Distribution Management and Majesco Digital Solutions

Gibraltar BSN set to transform its distribution management operation as part of its digital transformation program   Morristown, NJ, May 22, 2018 – Majesco (NYSE American: MJCO), a global provider of platform…

The Digital Strategy Gap: Are Insurers Strategic or Tactical?

  Priorities tell a story.   For insurers interested in moving from Insurance 1.0 to Digital Insurance 2.0, priorities tell the story of how their digital strategy is or is…

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